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AI for Accelerated Innovation: Building Tomorrow’s Business Today. Apple, Amazon, Marriott, LinkedIn, Tesla and Your Business

Being Human for a Better Tomorrow in the Age of AI
  • October 11, 2024
  • 15th edition
  • 4th in Vol 2
AI for Building tomorrows business today scaled

We are entering a new age of intelligence where time is compressed, and innovation is accelerating at an unprecedented pace. For instance, the 2024 Nobel Prize in Chemistry was awarded for breakthroughs in computational protein design and protein structure prediction using AI, just three years after the publication of key research, as opposed to the usual 20+ years in scientific advances. Similarly, the 2024 Nobel Prize in Physics was awarded for achievements in neural networks and deep learning, recognizing AI’s vast influence.

But it’s not only about Nobel Prizes. While drafting this yesterday, I referenced Tesla’s plans for the Optimus Robot, and a demo happened today.

In the last two years alone, AI led innovations such as ChatGPT, Bard, Gemini, Claude, and DALL-E that were not in our language have become part of daily life for hundreds of millions of people.

The Age of Intelligence is here to stay and businesses need to do both namely augment existing business and create entirely new AI driven new products and services that could magnify a company’s core strengths by 100x, stretching the boundaries of what’s possible.

Metaphors,Imagination, and Grounding: A Framework for Accelerated Innovation Using AI

Metaphors anchor our thinking, imagination expands our possibilities, and grounding ensures alignment with business realities. Let’s explore how this thought process could apply to some of today’s market leaders.

Apple: AI Assistant (A Digital “Jeeves”)

Metaphor:
Picture Apple’s AI as a modern version of Jeeves, the insightful and discreet butler from P.G. Wodehouse’s novels.
Imagination
  • Curated Briefings: Delivering relevant, tailored insights based on your interests.
  • Task Management : Prioritizing tasks with a human-like understanding of urgency.
  • Lifestyle Management: From scheduling tasks to suggesting lifestyle improvements, this AI enhances daily life.
  • Education and Growth: Guiding users through learning new skills or understanding complex topics at their own pace.
  • Discretion and Tact: Always available, but offering advice only when needed.

Grounding: Apple’s Digital Jeeves builds on Apple’s strengths and values such as Apple’s advanced Siri integration, seamless ecosystem of devices (phone, tablets, watches, compute) , publishing, media, game content and AR capabilities, adaptation and personalization based on upcoming Apple Intelligence and privacy-first approach.

In a world of information overload, time scarcity, and constant decision-making, having an AI-based ally like Jeeves would be invaluable, offering

Amazon: Mixed Media Content Creation and Publishing Platform (Satyajit Ray Inspired)

Metaphor:

Imagine a platform where creators can be like Satyajit Ray, seamlessly blending text, audio, and video. Ray, a celebrated Indian filmmaker, screenwriter, and composer, often combined these elements to control every aspect of his films, creating unique, immersive experiences.

Imagination:

The next evolution of Amazon publishing could move beyond text-based content to offer an integrated platform where creators can seamlessly blend text, audio, and video in a single project. Imagine a self-publishing platform where authors, filmmakers, and musicians collaborate effortlessly, creating dynamic, immersive stories.

Grounding:

With Kindle Direct Publishing, Audible, Amazon Vella, and AWS Interactive Media, Amazon already has the components needed to enable creators to innovate across formats.

Marriott: Boncompany (AI-Driven Cultural Exchange, sans voyage)

Metaphor:

Imagine Marriott’s Bonvoy program reimagined to connect people without the need for travel. Using AI and adding AR/VR Marriott could create spaces—both physical and virtual—that foster companionship and cultural exchange.

Imagination:
  • Interest Matching: Using AI to analyze guest profiles, social media activities, a brief questionnaire to match individuals or groups based on interests, professions, or cultural backgrounds to foster meaningful connections.
  • Space Curation: AI could also design themed lounges in in town Marriott hotels here guests can meet, using AR/VR to make these interactions immersive even if participants are in different physical Marriott locations.
  • Event and Experience Planning: The AI could curate experiences like meals, where the menu is tailored to the culinary preferences of the group, or plan activities like virtual art performances, cultural showcases, or discussion forums, enhancing the interaction depth.
  • AR/VR Integration: By using AR/VR, Marriott could create unique experiences where guests feel like they're in the same room or in an entirely different environment that reflects the theme of their conversation or the culture they're exploring. This could include virtual tours to places related to their shared interests, or AR-enhanced conversations where information about discussed topics appears interactively around them.
Grounding:
Marriott’s loyalty programs and hotel properties, curated experiences for social connections and not just a place to stay when you travel.

LinkedIn: Delphi ( AI powered trusted hiring platform)

Metaphor: Oracle of Delphi

There is a trust deficit today in the recruitment process. Employers need to verify and validate work experience and job seekers want to get a transparent view of the work, environment and culture. Envision LinkedIn as a modern-day Oracle of Delphi, offering insights and wisdom to both job seekers and employers.

Imagination:
  • AI-Powered Authenticity Verification to analyze profiles, work history, connections, skills to detect potential false information.
  • Virtual Reality Job Previews for Pre- process persona based on connections, posts and references
  • AI-Curated Interview Process Develop an AI system that creates tailored interview questions based on the job requirements and candidate's profile
  • Use natural language processing to analyze interview responses for authenticity and alignment with stated qualifications
  • Provide real-time feedback to both interviewers and interviewees to ensure fair and productive conversations
  • AI-Enhanced Company Culture Matching Use machine learning to preprocess persona and assess fit,
  • Match candidates with companies based on cultural fit, values alignment, and work style preferences
  • Provide candidates with an AI-generated "culture fit" score for each potential employer
Grounding:
LinkedIn already has the data and network, and adding AI-driven authenticity checks, personalized job matches, and immersive job previews could significantly improve the hiring experience.

Tesla: Optimus

While the ideas above are speculative, Tesla is actively leading with a new innovation. Launched yesterday, Tesla’s Optimus humanoid robot with the potential to assist in healthcare, domestic services. Tesla is extending leadership in physical world to digital intelligence integration technology , engineering and production at scale competencies acquired from making cars and cyber trucks.

If Optimus proliferates we are not just looking at a new market but a whole new economy.

Apple, Amazon, Marriott, LinkedIn, and Tesla are leaders in their respective fields. But tomorrow is another day. Incremental improvements are necessary to maintain today’s business, but AI presents a far greater opportunity: the chance to create entirely new products and services, grounded in your core strengths.

As illustrated above, Metaphor, Imagination and Grounding is a useful thought process to think of disruptive innovation to create new business.

There are also traditionally established frameworks for creating new markets like Blue Ocean Strategy (W. Chan Kim & Renée Mauborgne), Dual Transformation (Scott D. Anthony, Clark G. Gilbert, Mark W. Johnson), or the Ambidextrous Organization (O’Reilly & Tushman) for parallel pursuit of disruptive and incremental innovation.

In the last six editions of the Being Human in the age of AI newsletter on Enterprise AI adoption proposed fresh thinking adapting ancient wisdom for the age of intelligence on how we embrace, implement, manage change while protecting ethical values and security.

These are a gamut of new perspectives for Enterprise AI adoption published in this newsletter for consideration. In the next editions of Being Human in the Age of AI, we will go beyond the enterprise and look at the broader public and social impact.

Regardless of what is used, the challenge and need is to assess and execute on the opportunities AI presents to augment existing businesses and create new.

Invent, Lead and Reinvent. Build lasting businesses that thrive in the age of intelligence.

PS: I’m on space-time travel next week, so there will be no edition of Mindvista next week.

Best wishes

Select Quotes

"AI is not just a tool; it's a co-creator in the innovation process."
— Fei-Fei Li
"Innovation is the ability to see change as an opportunity, not a threat."
— Steve Jobs
"The best way to predict your future is to create it."
— Peter Drucker
"To change is difficult. Not to change is fatal."
— William Pollard

Memorable lines from Jeeves

"Very good, sir. I shall see to it."
— Jeeves
"I think perhaps a little fresh air would be beneficial, sir."
— Jeeves
"You are quite right, sir. It is a most unfortunate business."
— Jeeves
"The cinema is not a slice of life, but a piece of cake."
— Satyajit Ray
"The director is the most important person in the film unit. He is like the conductor of an orchestra."
— Satyajit Ray
“AI is a language. Treat it like one: practice, iterate, and mind your grammar prompts, assumptions, and verification.”

II. Questioning / Asking

Good conversations flow from well‑sequenced questions—topical, simple, coherent, cohesive.
LLM Conversation Example 1
Q: What are empirical judgments?

A: Empirical judgments are based on observation, experience, or experimentation.
Q: What are moral judgments?

A: Moral judgments are based on ethical principles and values.

IV. Judgment

“The structure of a language affects its speakers’ worldview and cognition.”
— Henry Hazlitt
“The art of questioning is the source of all knowledge.”
— Thomas Berger
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